Tuesday, May 1, 2012

Speaker: Janine Faber, MEd, RD, LD

Agency: Meijer - Healthy Living

Program Type: Community education and business marketing

Funding: Program is funded through various sponsors, commonly different products and name brand items sold in the store

Mission: "...to increase sales and promote customer loyalty by creating and communicating health solutions and product knowledge to shoppers."

Monitor/Evaluation: Feedback from customers in the store, and success of product sales

Role of Nutrition Professionals: Nutrition professionals like Janine provide education to the customers in the store directly as well as through educational tools in the store.  They also determine which products in the store are more  acceptable for a healthy lifestyle.

     While I do think it would be interesting to get some experience in the marketing dietetics field; I really don't see myself working there as a career.  I am interested in the community field, but I feel that even though Janine said the businesses pushing certain products don't dictate any of their decisions in the field, I feel as though it would be unavoidable.  I would rather work in a field where solely wellness is the focus and not marketing.

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